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Question: MARKETING DEBATE—What Is the Best Type of Marketing Research? Many marketing researchers have their favorite?
MARKETING DEBATE—What Is the Best Type of Marketing Research?
Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through indepth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures.
Take a position: Marketing research should be quantitative versus marketing research should be qualitative.
Answer:
Answer by Mike Marker
I would go on qualitative research. In internet marketing business quality is always above against quantity.
Question: What exactly is the best approach to article marketing?
I am quite new to the whole Internet marketing and SEO thing and I would really love to make marketing online a full-time job. But I am honestly so overwhelmed right now. I have read that article marketing is the best way to market my websites, but how exactly do I go about doing this?
Answer:
Answer by Judy
Article marketing, which is also called bum marketing in the online world, is a great way to drive traffic to your site and get backlinks, which are very important as well. Some people think that simply throwing up a random article onto an article directory will do them good, but there are specific things that you need to do with your articles in order to make them profitable.
First, don’t submit your articles to directories that don’t have some sort of Google juice or it will be a waste of your time. Directories like ezinearticles.com and goarticles.com are a good place to start. A page rank of at least 4 or 5 should be a requirement for the articles.
Next, do your research on your keywords. What keywords do you want to be ranked for? You can use Google Adwords tools and other keyword tools to find the best keywords for your site. Optimize your articles for those keywords but don’t have them used more than 2% of the time, or most directories will reject them.
Also, be sure that your article resource box is filled out properly as this is the way that you get backlinks and have people click through to your money site. If you are not a very good writer or it takes you over an hour to write an article, you may want to consider outsourcing your writing to speed up the process and to make your articles sound professional.
Since you are new to online marketing and want to learn more about article marketing, I suggest that you check out www.mattbacak.com for some great information on marketing. He is a skilled veteran in this field and he has some great tips and tricks that he is willing to share to anyone who asks.
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I recently stumbled in to a very, very cool online Internet marketing and lead generation system that combines three technologies into 1 easy to use, yet powerful online marketing tool. The true power comes in its ability to easily send video and audio email marketing autoresponder campaigns. I did this 5-min introduction give you an idea of how it works. You can learn more at www.videoemailsells.com
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Question: What are the best marketing magazines to read to keep you up-to-date?
I am new to the marketing field and have landed a job about 7 months ago planning, creating and executing the marketing efforts for a small company. Now that I have a firm grasp of the industry and company as to where it has been and where it wants to go, I’d like to subscribe to some magazines/ newspapers, etc that will keep me up-to-date with buying trends, consumer behavior, economic forcasts and marketing ideas.
Any suggestions>
Answer:
Answer by PrayerRequestBox
I listen to the iMedia Connection podcasts. Free and some of the best information on marketing you will find.
Michael
This week hosts Scott MacDonell and Dan Granger are joined in studio by Puneet “Dr. Fresh” Nanda, the King of Toothbrushes! They discuss how Dr. Fresh took long-standing brands like Binaca and revived them. He also gives an inside look how to break into the corporate marketplace with an independent company. In the “Does it Sell” segment, Scott and Dan look at ads for Seattle’s Best Coffee, The Ladders, and Kraft. For more information, show notes, and schedules visit www.thisweekin.com.